PDG-R: Communications & Marketing Trainings

The Child Care Resource Center has developed a series of trainings based on the topics of interest and feedback received from partners. Our goal with these trainings is to provide tangible tools and resources that will support each of your communication and marketing strategies, as well as individual projects and services as part of our PDG-R statewide implementation work. Each session will be facilitated virtually on the last Thursday of every month and is three hours long. Resources and materials are provided after each training and can be found on the PDGR website. All training sessions are recorded and upload to our PDGR website for post-training viewing. Sessions are free, but if you missed the opportunity to attend, please enjoy the recording.

For additional information, or if you have any suggested topics, please contact Breana Marquez at bmarquez@ccrcca.org.

Canva for Beginners | October 2022
Presented by Natalia Kalinska

This is a full Canva Tutorial for beginners explaining all the Canva functionalities, effects and techniques you can use to create engaging graphics. Canva is a free publishing and graphics design tool which you can use to ideate, create and publish graphics and images for social media as well as your website, blog, or any other needs outside of the online world like presentations, posters, flyers and so much more.

Please note, CCRC is not affiliated with this presenter but she offers valuable tips for anyone beginning their Canva journey.

For additional Canva trainings, check out Canva’s Design School which offers 100+ tutorials on videos on design, nonprofit, print, and more! Click Here to access their site.

Looking to go Pro with Canva? Complete our survey and get Canva Pro or Canva Teams first year’s subscription covered by CCRC. Click Here to begin your survey.

Google Ads 101 | September 29, 2022

Reach more parents, in-kind Google! Google Ad Grants provides access to $10,000 USD of donors, and your online community with for advertising every month text ads to select charitable organizations. It's designed to help your organization amplify your message to a broader audience and make a greater impact on the world.

Learn from Community Boost, a leading digital marketing firm that works with all nonprofits of show you how to apply sizes and sectors to accelerate and scale online revenue and impact. They will for the Google grant, go paid advertising options, and share SEO tips over to help on the your organization appear first page of Google where it maters the most.

Click Here for Google Ad Grants 101 PDF of the presentation.
Click Here for How To Create A SEO Strategy For Your Nonprofit PDF of the presentation.

Video Tips & Tricks Part 2 | June 30, 2022 from 9am to 12pm

Video Editing- After attending part one of this session, we will send you equipment, teach you how to use it, and then you get to keep it. Your materials are on the way and should arrive to you by next week!

We will also show you how a few minimal edits on your smartphone can produce a sleek interview. Additionally to video equipment, you will be receiving an app for editing on your smartphone. During this session we will teach you how to use it and show you how to publish your projects to get more views.

Click Here for a PDF of the presentation.

Video Tips & Tricks | April 28, 2022

Video is taking up a larger space in the digital marketing landscape and we're here to share tips and tricks to help you get started. Register today and learn the basics including the top platforms like YouTube, social media, etc., scriptwriting and on-camera tips, branding, content strategy and more!

Click Here for a PDF of the presentation.

Social Media Marketing | March 31, 2022

Your audience is on social – make sure your organization is there and engaging with them as well. Join us and learn the basics of each platform (Facebook, Instagram, Twitter, and LinkedIn), how to create a content strategy, and we'll demystify your social analytics to best support your social media marketing efforts.

Click Here for a PDF of the presentation.

Digital Marketing Landscape Training | February 24, 2022

Digital marketing landscape connects your agency with its clients online and offline. Think of the different touch points you can connect with your client on their journey to learn about your agency and continue to build that connection after they have received your services. In this training, we will go over the four touch points of your client’s journey: Awareness, search, conversion, and advocacy.

Click Here for a PDF of the presentation.

Upcoming Sessions:


Stay tuned for more sessions.