The Child Care Resource Center has developed a series of trainings based on the topics of interest and feedback received from partners. Our goal with these trainings is to provide tangible tools and resources that will support each of your communication and marketing strategies, as well as individual projects and services as part of our PDG-R statewide implementation work. Each session will be facilitated virtually on the last Thursday of every month and is three hours long. Resources and materials are provided after each training and can be found on the PDGR website. All training sessions are recorded and upload to our PDGR website for post-training viewing. Sessions are free, but if you missed the opportunity to attend, please enjoy the recording.
For additional information, or if you have any suggested topics, please contact Breana Marquez at bmarquez@ccrcca.org.
Video Tips & Tricks | August 2023
Video is taking up a larger space in the digital marketing landscape and we're here to help you learn the basics on script writing, on-camera tips, content strategy, and more! Join us and learn the basics on the top platforms, including Instagram, YouTube, TikTok, etc. In this session we will focus on video production- how to capture videos like a pro using only your smartphone.
Again, this training will be a four-hour session, split into two-parts. The first half will be instruction, we will show you how a few minimal edits on your smartphone can elevate all sorts of your content from interviews to event coverage. All attendees will receive a media kit and in the second half we will review the materials and teach you how to use them by implementing hands-on live recording scenarios.
Click Here for a PDF of the presentation.
Branding | August 2023
Every successful brand keeps pace with ever-evolving audiences, plans and programs, working across new communications channels, and adopting fresh new ways to resonate and stay relevant. Join us as we discuss the importance of branding and how to build your brand strategy.
Click Here for a PDF of the presentation.
Social Media Marketing | August 2023
Your audience is on social – make sure your organization is there and engaging with them as well. Join us and learn the basics of each platform (Facebook, Instagram, Twitter, and LinkedIn), how to create a content strategy, and we'll demystify your social analytics to best support your social media marketing efforts.
Click Here for a PDF of the presentation.
Developing Community Partnerships | August 2023
Learn how CCRC has grown our partnerships in the local community. Starting with a Communications staff of three and one small in-kind donation (a doll house), we slowly began to participate in meaningful conversations and local business organizations. In 2021 alone, we distributed over 2,585,000 items. We invite you to hear about our journey and how you might start your own!
Click Here for a PDF of the presentation materials.
PBS Self-paced Courses | July 2023
Presented by PBS SoCal
PBS SoCal has worked with communities in Southern California to develop bilingual, evidence-based programming and resources to support early childhood educators, parents, and caregivers with a focus on intergenerational learning. CCRC has collaborated with PBS to share pre-existing resources and co-create new ones to support the caregivers, children and families you serve in California. Check out PBS free self-paced courses to help inspire early childhood professionals and provide support for engaging with young learners.
Looking for more free resources and activities to share with your families and providers, check out the Family Math Toolkit, a website that houses the over 360 bilingual resources that comprise our Family Math program. Family Math is a research-based, multi-platform, bilingual program that focuses on building math positivity, confidence, and knowledge of foundational math skills for families with children ages 2-5. The program equips parents and caregivers with strategies and resources to facilitate meaningful math experiences at home through playful learning and hands-on activities. This portal was designed for community-based organizations and other PBS stations to take Family Math and enact it with their communities and families.
More information on PBS current content is available at pbssocal.org/education
Canva for Beginners | October 2022
Presented by Natalia Kalinska
This is a full Canva Tutorial for beginners explaining all the Canva functionalities, effects and techniques you can use to create engaging graphics. Canva is a free publishing and graphics design tool which you can use to ideate, create and publish graphics and images for social media as well as your website, blog, or any other needs outside of the online world like presentations, posters, flyers and so much more.
Please note, CCRC is not affiliated with this presenter but she offers valuable tips for anyone beginning their Canva journey.
For additional Canva trainings, check out Canva’s Design School which offers 100+ tutorials on videos on design, nonprofit, print, and more! Click Here to access their site.
Looking to go Pro with Canva? Complete our survey and get Canva Pro or Canva Teams first year’s subscription covered by CCRC. Click Here to begin your survey.
Google Ads 101 | September 29, 2022
Reach more parents, in-kind Google! Google Ad Grants provides access to $10,000 USD of donors, and your online community with for advertising every month text ads to select charitable organizations. It's designed to help your organization amplify your message to a broader audience and make a greater impact on the world.
Learn from Community Boost, a leading digital marketing firm that works with all nonprofits of show you how to apply sizes and sectors to accelerate and scale online revenue and impact. They will for the Google grant, go paid advertising options, and share SEO tips over to help on the your organization appear first page of Google where it maters the most.
Click Here for Google Ad Grants 101 PDF of the presentation.
Click Here for How To Create A SEO Strategy For Your Nonprofit PDF of the presentation.
Video Tips & Tricks Part 2 | June 30, 2022 from 9am to 12pm
Video Editing- After attending part one of this session, we will send you equipment, teach you how to use it, and then you get to keep it. Your materials are on the way and should arrive to you by next week!
We will also show you how a few minimal edits on your smartphone can produce a sleek interview. Additionally to video equipment, you will be receiving an app for editing on your smartphone. During this session we will teach you how to use it and show you how to publish your projects to get more views.
Click Here for a PDF of the presentation.
Video Tips & Tricks | April 28, 2022
Video is taking up a larger space in the digital marketing landscape and we're here to share tips and tricks to help you get started. Register today and learn the basics including the top platforms like YouTube, social media, etc., scriptwriting and on-camera tips, branding, content strategy and more!
Click Here for a PDF of the presentation.
Social Media Marketing | March 31, 2022
Your audience is on social – make sure your organization is there and engaging with them as well. Join us and learn the basics of each platform (Facebook, Instagram, Twitter, and LinkedIn), how to create a content strategy, and we'll demystify your social analytics to best support your social media marketing efforts.
Click Here for a PDF of the presentation.
Digital Marketing Landscape Training | February 24, 2022
Digital marketing landscape connects your agency with its clients online and offline. Think of the different touch points you can connect with your client on their journey to learn about your agency and continue to build that connection after they have received your services. In this training, we will go over the four touch points of your client’s journey: Awareness, search, conversion, and advocacy.
Click Here for a PDF of the presentation.
TBD
Stay tuned for more sessions.
Hub Lead Materials
Parent Café Materials
